The Linguist is a languages magazine for professional linguists, translators, interpreters, language professionals, language teachers, trainers, students and academics with articles on translation, interpreting, business, government, technology
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CONTENTS The Linguist The Linguist Features 18 50 YEARS IN PRINT . . . . . . . 13 The Linguist, formerly The Incorporated Linguist, is the official journal of the Chartered Institute of Linguists. A concluding look at The Linguist archives HARD TIMES, SOFT POWER . 14 This year���s Threlford Memorial Lecture Editor Miranda Moore Email: linguist.editor@gmail.com Sales Sarah Heaps Tel: +44 (0) 20 7940 3100; Email: sarah.heaps@iol.org.uk A STAR RISES IN THE EAST . 18 How singer Mary-Jess made it in China Editorial Board Ms J Fraser MA DipTrans IoLET FCIL FHEA FITI Ms A M Graham BA DipTrans IoLET AMIOEE Ms S Heaps BA (ex officio) Mr D Luddy BA Dr G A Makin MA PhD DPSI MCIL Mr T Merz BA Mr K Moffitt BSc DipTrans IoLET MCIL MITI Ms M Moore BA (ex officio) Prof J Munday BA MEd PhD PGCE DipTrans IoLET MCIL Mr A Peacock BA (ex officio) Ms K Stokes MA (Oxon) DipTrans IoLET MITI FCIL CL (Translator) (Chair) A SUCCESSFUL START . . . . . 20 Tips for establishing yourself as a freelancer GAELIC RENAISSANCE . . . . 22 What has been the impact of official status? STUFF AND NONSENSE . . . 24 A brief look at translations of Edward Lear The Chartered Institute of Linguists, Saxon House, 48 Southwark Street, London SE1 1UN; Web: www.iol.org.uk Tel: +44 (0) 20 7940 3100; Email: info@iol.org.uk Opinion & comment Royal Patron HRH Prince Michael of Kent GCVO President Dr N Bowen BSc MA PhD Dip TEFL RSA HonFCIL Vice-Presidents Prof T J Connell MA BPhil DLitt PGCE FCIL Mrs A Corsellis OBE BA HonFCIL Baroness J Coussins MA HonFCIL Prof D Crystal OBE PhD FCSLT HonFCIL FRSA Mr R Hardie MA FCA HonFCIL Dr J M Mitchell CBE MA DrPhil FCIL Members of Council Mr T Bell MA MPhil FCIL (Hon Treasurer) Mrs J Cambridge MA FCIL Mr M Cunningham BA MCIL Prof H Fulford BA MA PhD FCIL MBCS FHEA Dr M-M Gervais-le Garff MA Doct 3e Cycle FCIL Ms M J Lee MA DPSI MCIL Dr G A Makin MA PhD DPSI MCIL Mr K Moffitt BSc DipTrans IoLET MCIL MITI (Chair) Mrs C Pocock DipTrans IoLET FCIL (Vice-Chair) Mrs J A Ridgway BA FCIL MCMI Ms K Stokes MA (Oxon) DipTrans IoLET MITI FCIL CL (Translator) Mr P Shipman BSc (Hons) MScCEng MIMechE MCIL Senior Institute personnel Ms H Maxwell-Hyslop MA (Joint Acting Chief Executive) Mr A Peacock BA (Director of Membership & Joint Acting Chief Executive) IoL Educational Trust The examinations are provided under the auspices of the IoL Educational Trust. Senior officers: Prof T J Connell MA BPhil DLitt PGCE FCIL (Chair) Ms H Maxwell-Hyslop MA (Director of Examinations) Printed by Hastings Printing Company, St Leonards-on-Sea. Published six times a year and distributed free of charge to all members. Annual subscription ��41 post free. Overseas subscription ��54 (airmail Europe), ��58 (airmail rest of world). ISSN 0268-5965 This issue will be available online from 17 December at www.iol.org.uk/TheLinguist.html. Vol/51 No/6 2012 News & editorial FIRST STEPS . . . . . . . . . . . . 25 New column following a translator starting out VITAL ROLE FOR TEACHERS . 5 WHY KIDS NEED CLASSICS . 26 Why Latin is flourishing at primary schools Speak to the future WORST IN EUROPE? . . . . . . 6 How can England get better at languages? Internet for business LETTERS . . . . . . . . . . . . . . . . . 27 Institute matters A DAY TO REMEMBER . . . 28 Join delegates at Members��� Day 2012 HOW TO WRITE A WEBSITE . 8 COUNCIL NEWS . . . . . . . . 29 Top tips for an effective professional site DIVISIONS & SOCIETIES . . 29 SOMETHING NEW IN STORE . . . . . . . . . . . . . . 10 ADMISSIONS . . . . . . . . . . . 30 Inside Debenhams: the first department store to launch a foreign language website MAKING FRIENDS . . . . . . . . . 12 How to use Facebook for effective marketing Annual review ANNUAL REVIEW 2011-2012 . 31 FRONT COVER �� ISTOCKPHOTO The editor reserves the right to edit all material submitted. Views expressed in The Linguist are not necessarily the official views of the Chartered Institute of Linguists. All rights of reproduction, translation and adaptation reserved for all countries. The Chartered Institute of Linguists, The Linguist, and officers accept no responsibility collectively or individually for the service of agencies or persons advertised or announced in the pages of this journal. The good faith with which we publish offers no implied/implicit guarantee. DECEMBER/JANUARY The Linguist 3