The Linguist is a languages magazine for professional linguists, translators, interpreters, language professionals, language teachers, trainers, students and academics with articles on translation, interpreting, business, government, technology
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CIETIES thelinguist.uberflip.com AUGUST/SEPTEMBER The Linguist 31 INSTITUTE MATTERS Having attended a large number of CIOL events, my expectations were high for the Translating Division's 'Successful Business Practices in a Changing Market' at Novotel London City South, and it did not fail to impress. By way of an introduction, Jane Galbraith, CIOL Head of Membership, argued a strong case for the Chartered Linguist scheme. Newly overhauled and streamlined, this has now been made far more accessible in terms of administration and cost – definitely something to consider going forward. For the first presentation, Sue Leschen MCIL CL gave a detailed rundown of marketing strategies, tools and opportunities, and offered useful advice on how to strike the right balance between work and marketing. We then broke off into five groups to focus on a specific aspect of marketing. It was interesting to discover that no one in our group did much (or any) active marketing, yet once we started to list marketing tools, we realised that we were already taking a number of measures – from business cards and email signatures to listings in professional directories and social networks. Marketing seems far more pervasive in our working lives than we realise. After a networking lunch, translator Konstantin Kisin thoroughly dispelled any post-lunch stupor with his lively and engaging presentation style, offering some fascinating insights into negotiation and pricing. Negotiation, almost all of us agreed, meant several parties reaching a mutually agreeable outcome, although one interesting alternative was offered: "Getting the other party to do what I want." Konstantin addressed how to approach a negotiation and how to determine which price to set. Particularly fascinating were his examples of the verbal techniques often used to bring a point across, such as connecting or juxtaposing statements. He also discussed how a person's perceived status and value determines the leverage they have in a negotiation, as well as tips on how to hold your own and ensure your worth is recognised. Lastly, business adviser Charlie Owen, an Associate Partner of Russell New, provided an overview of how – and when – the digital tax system is expected to come into effect, how it will be structured, and how it is likely to affect sole traders and small businesses. A short session with Charlie, his colleague Ben Bingham, and Richard Davis of Surrey Translation Bureau, concluded a very informative and enjoyable event. How to future-proof your business INA HOHMANN JOINS A VERY INFORMATIVE TRANSLATING DIVISION EVENT KEY DIVISIONS Business, Professions & Government: Interpreting: Translating: SOCIETIES Cambridge: German: Hong Kong: Lincolnshire: London: Scottish: Spanish: NETWORKS Midlands: BPG TD CAM GER LINC SCOT SP LON MIDS HK ID September STUDY WEEKEND 15-17 September Lübeck Starting and finishing with optional tours of Lübeck, this year's event explores 'The Hanseatic League: Myth and reality'. The speakers are Dr Paul Richards, an eminent historian from King's Lynn; and German Society member Christopher Sholl, whose session will focus on the Cold War. To register, contact J.Bobrowska@gmx.net. 'WORK WITHOUT YOUR OWN TERMS AND CONDITIONS AT YOUR PERIL!': TALK & AGM Saturday 23 September Garden Room, Museum of London, 1.30-4.30pm Sue Leschen MCIL CL will identify the most important Terms and Conditions that freelancers cannot afford to work without, and show GER TD