The Linguist is a languages magazine for professional linguists, translators, interpreters, language professionals, language teachers, trainers, students and academics with articles on translation, interpreting, business, government, technology
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Vol/53 No/1 2014 FEBRUARY/MARCH The Linguist 3 CONTENTS News & editorial BOTSWANA'S LANGUAGE BATTLE HEADS TO COURTS . 6 INSIDE PARLIAMENT . . . . . . . 7 Features IT'S A FUNNY GAME . . . . . . 8 Transcreating humour in the games industry THÉÂTRE À LONDRES . . . . . 10 Why French theatre is such a hit in the UK STAND-UP FOR FRENCH . . . 12 British comedian Ian Moore on a tricky gig MAKING THE GRADE . . . . . 14 Examination advice from a CIOL prizewinner, with stunning pictures from the awards night DUOLINGO: ALL THE BUZZ . 16 Could the free language-learning platform selling students' translations be a good thing? CONFERENCE INTERPRETING: LET'S GET PHYSICAL . . . . . . . . . . . . . . . . . . . . . . . . . 18 Fly-on-the-wall series on working conditions The editor reserves the right to edit all material submitted. Views expressed in The Linguist are not necessarily the official views of the Chartered Institute of Linguists. All rights of reproduction, translation and adaptation reserved for all countries. The Chartered Institute of Linguists, The Linguist, and officers accept no responsibility collectively or individually for the service of agencies or persons advertised or announced in the pages of this journal. The good faith with which we publish offers no implied/implicit guarantee. 12 14 The Linguist Editor Miranda Moore Email: linguist.editor@gmail.com Sales Jack Sellen Tel: +44 (0) 20 7940 3100; Email: comms@iol.org.uk Editorial Board Ms J Fraser MA DipTrans IoLET FCIL FHEA FITI Ms A M Graham BA DipTrans IoLET AMIOEE Mr D Luddy BA Mr K Moffitt BSc DipTrans IoLET MCIL MITI Ms M Moore BA (ex officio) Prof J Munday BA MEd PhD PGCE DipTrans IoLET MCIL Mr K Paver MA (Oxon) PgDip MCIL MITI Mr A Peacock BA (ex officio) Ms K Stokes MA (Oxon) DipTrans IoLET MITI FCIL CL (Translator) (Chair) The Chartered Institute of Linguists: Dunstan House, 14a St Cross Street, London EC1N 8XA; info@iol.org.uk; +44 (0) 20 7940 3100; www.iol.org.uk Royal Patron HRH Prince Michael of Kent GCVO President Dr N Bowen BSc MA PhD Dip TEFL RSA HonFCIL Vice-Presidents Prof T J Connell MA BPhil DLitt PGCE FCIL Mrs A Corsellis OBE BA HonFCIL Baroness J Coussins MA HonFCIL Prof D Crystal OBE PhD FCSLT HonFCIL FRSA Mr R Hardie MA FCA HonFCIL Dr J M Mitchell CBE MA DrPhil FCIL Members of Council Mr T Bell MA MPhil FCIL (Hon Treasurer) Mrs J Cambridge MA FCIL Mr M Cunningham BA MCIL Mr J Farmer MA MCIL Prof H Fulford BA MA PhD FCIL MBCS FHEA Dr M-M Gervais-le Garff MA Doct 3e Cycle FCIL Ms D Langton MA DipTrans IoLET MCIL Ms M J Lee MA DPSI MCIL Mr K Moffitt BSc DipTrans IoLET MCIL MITI (Chair) Mrs C Pocock DipTrans IoLET FCIL (Vice-Chair) Mrs J A Ridgway BA FCIL MCMI Ms K Stokes MA (Oxon) DipTrans IoLET MITI FCIL CL (Translator) Mr P Shipman BSc (Hons) MScCEng MIMechE MCIL Executive Director CIOL Mr A Peacock BA IoL Educational Trust The examinations are provided under the auspices of the IoL Educational Trust. Senior officers: Prof C J Pountain MA PhD HonFCIL (Chair) Ms A Carlisle MA (Executive Director IoLET) Printed by Hastings Printing Company, St Leonards-on-Sea. Published six times a year and distributed free of charge to all members. Annual subscription £44 post free. Overseas subscription £59 (airmail Europe), £63 (airmail rest of world). ISSN 0268-5965 The Linguist is online at http://thelinguist.uberflip.com and via www.iol.org.uk The Linguist The Linguist , formerly The Incorporated Linguist , is the official journal of the Chartered Institute of Linguists. TO DIVERSIFY OR NOT? . . . 20 A closer look at translators' needs and fears BELGIË OR LA BELGIQUE? . 22 Examining language policy in Belgium GREAT BRITISH HOSPITALITY? . . . . . . . . . . . 24 Are hotels meeting guests' language needs? MAKING THE WORDS STICK . . . . . . . . . . . . . . . . . . . 26 Why a simple new tool is exciting educators Reviews BOOKS . . . . . . . . . . . . . . . . . 28 Opinion & comment LETTERS . . . . . . . . . . . . . . . . 28 Institute matters OFFERING THE RIGHT CHOICE . . . . . . . . . . . . . . . . 30 Meet Assessment Manager Danielle Burke DIVISIONS & SOCIETIES . . . 30 ADMISSIONS . . . . . . . . . . . . 33 FRONT COVER © ISTOCKPHOTO © C HRIS C HRISTODOULOU