@Linguist_CIOL
JUNE/JULY The Linguist 3
CONTENTS
News & editorial
BRITISH COUNCIL FEARS . . 5
The campaign to save the organisation
IN THE MEDIA . . . . . . . . . . . 5
GOING REMOTE . . . . . . . . . . 6
Freelancers adapt to new working practices
Communications
& marketing
PROMISING PERFECTION . 12
Should linguists apply the marketing methods
used by automated interpreting devices?
BUILDING A WEBSITE . . . . 14
Tips for creating an effective online presence
The editor reserves the right to edit all material submitted. Views expressed in The Linguist are not necessarily
the official views of the Chartered Institute of Linguists. All rights of reproduction, translation and adaptation
reserved for all countries. CIOL, The Linguist and officers accept no responsibility collectively or individually for
the service of agencies or persons advertised or announced in the pages of this journal. The good faith with
which we publish offers no implied/implicit guarantee.
14
The Linguist
Editor M Moore linguist.editor@ciol.org.uk
Sales D Butler +44 (0) 20 7940 3100; deborah.butler@ciol.org.uk
Editorial Board
Chair J Guardamagna BA MCIL CL (Translator) IAPTI APARU
D Butler BA (Hons) (ex officio)
A Carlisle MA FCIL (ex officio)
C Fairfoull BA MA ACIL MCIPD AIRP
M Moore BA (ex officio)
J Oppedisano BA MA DPSI MCIL
E Pavlopoulos LLB MAEd PGCE IoLET Affiliate
M Pollard BA PhD FCIL FHEA
K Trotman BSc MA DipTrans MCIL
A Zafar BA CIOL Student Affiliate
For a list of Council and committee members,
see www.ciol.org.uk/council
The
Linguist, formerly
The Incorporated
Linguist,
is the official
journal of the Chartered
Institute of Linguists
QUESTIONING CLIENTS . . 16
How to establish a fair cancellation policy
and ask customers for important information
Features
THE BIG IDEA . . . . . . . . . . . . 7
How one doctor launched a flashcard service
to communicate better with Covid-19 patients
BEYOND DOUBT . . . . . . . . . 8
The fascinating work of an expert witness,
whose testimony can affect a trial's outcome
EMBASSY INSIGHTS . . . . . . 11
Q&A with the Slovakian Ambassador
THROUGH A PRISM . . . . . . 18
What can the emerging field of prismatic
translation tell us about the translator's role?
INSPIRED BY DIVERSITY . . . 21
How a series of translation workshops can
broaden the outlook of school students
WHICH CHINESE? . . . . . . . . 24
What clients mean when they ask for Chinese
– and why it's vital that linguists understand
A MAGIC WAND
FOR SCHOOLS? . . . . . . . . . 26
Why primary pupils are finding motivation in a
gaming app for assessing their language skills
Reviews
BOOKS . . . . . . . . . . . . . . . . 28
A look at Albert Costa's The Bilingual Brain
Opinion & comment
LETTERS . . . . . . . . . . . . . . . . 29
From raising bilingual children to online
classrooms, readers respond to the pandemic
Institute matters
DEDICATION TO QUALITY . 30
Meet CIOL's Assessment Officer
A LIFE WITH LANGUAGES . 31
One linguist's journey in her native Hungarian
TALK OF THE
CONFERENCE . . . . . . . . . . . 32
Highlights from the two-day event in pictures
COUNCIL NEWS . . . . . . . . . 34
FRONT COVER © SHUTTERSTOCK
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SHUTTERSTOCK
